Hiring generalists

The generalist vs. specialist hiring trap most operators fall into

Hi! Welcome to another issue of Force Multipliers, your weekly briefing from Regina Gerbeaux, where Silicon Valley's behind-the-scenes operators get battle-tested frameworks for their toughest challenges, from putting out chaotic fires to managing strong personalities.

Let me tell you about the time Matt Mochary asked me to raise a fund.

I was his Chief of Staff, and Matt trusted me with literally everything. So when he said "OK, go raise a fund," he expected me to just... do it. Like everything else I'd handled for him.

But I said no.

Not because I couldn't figure it out (I probably could have). Not because I was too busy (though I was).

But because raising a fund poorly would tank our reputation and hurt LP returns. This wasn't a "figure it out as you go" situation. This was a "we need someone who actually knows what they're doing" situation.

So we brought in Alex Duff, an incredible specialist who lived and breathed venture capital. And you know what? Best decision we ever made.

That experience taught me something crucial about the generalist vs. specialist decision that I use to this day.

I got a great question from a Force Multipliers reader last week that made me realize we need to talk about this:

"When do I hire other generalists? Do I ever?"

This question hits differently when you're drowning in work at 11pm on a Thursday, wondering if you'll ever see the bottom of your task list again. Trust me, I've been there.

But here's what most operators get wrong: they think the answer is about headcount. It's not. It's about knowing the difference between an infrastructure problem and a capacity problem.

This edition of Force Multipliers is sponsored by Atlas Assistants!

After you read this entire playbook on knowing when to hire a generalist, you'll discover something else too:

Before you bring in that first generalist, you need rock-solid infrastructure.

That’s exactly where Atlas Assistants shines.

An Atlas EA isn’t “extra headcount.” They’re a force multiplier trained to build the systems, automations, and workflows that remove operational chaos, so you only hire when you actually need to.

With the right infrastructure, you reclaim time, eliminate bottlenecks, and finally operate from your Zone of Genius.

If you’re wondering whether you have an infrastructure problem or a capacity problem, start here.

The Real Question Isn't "Generalist or Specialist?"

The real question is: Have you actually maxed out your infrastructure first?

Because throwing bodies at problems is what lazy operators do. Smart operators automate first, hire second.

Here's the truth: You should only be thinking about hiring when you've genuinely automated everything possible, cleaned up your workflows, and you're STILL drowning. When it's no longer an infrastructure problem but a genuine "we don't have enough hours in the day" problem.

Once you hit that point, here's how to think about it:

You hire generalists when:

  • You're building out your team and need someone who can do a little of everything

  • The work requires someone scrappy who can take things from 0 to 1

  • You need someone who thrives in autonomous, vague environments

  • The mistakes won't be catastrophic (no one's going to jail if they mess up)

You hire specialists when:

  • The domain has enough work to keep one person busy full-time

  • The stakes for incorrect actions are high

  • You need deep expertise more than broad capability

  • Getting it wrong could damage your reputation or bottom line

The Operator’s Playbook on Making Generalist Hires

Step 1: Run the Reality Check  

Before you even think about posting that job description, answer these questions:

  1. What work do I need to get off my plate? Be specific. List it out.

  2. What is that work worth? Not just in dollars, but in what it would free you up to do. If hiring someone for $70K lets you focus on work that generates $500K, that's your answer.

  3. Have I already automated everything possible? If you haven't spent at least a week documenting and automating your workflows, you're not ready to hire.

  4. Can I apply the 4x compensation rule? Simple math: whoever you hire should create value worth at least 4x their total comp. Someone making $100K should generate $400K in value through revenue or cost savings.

  5. Given all this, does it actually make sense to bring someone in? Sometimes the answer is still no. And that's okay.

Step 2: Look for the Right Signals 🚦 

Your must-haves for a generalist:

  • Scrappy and moves quickly

  • "If I don't know it, I'll figure it out" attitude

  • Proven track record of being organized and detail-oriented

  • Breadth of experience (bonus points if they've successfully translated skills across industries)

Your red flags:

  • Leads with reasons they can't do something

  • Moves slowly or needs excessive hand-holding

  • Says things like "that's not my job" or "that's beneath me"

  • Can't show examples of learning something completely new

Step 3: Get Clear on Your Real Fear 😨 

Let's be honest about what's really keeping you from hiring. Is it:

  • Fear they'll make you look incompetent?

  • Worry they'll take your job?

  • Concern you're hiring too early (or too late)?

  • Anxiety about losing control?

Name it. Because unnamed fears make terrible hiring decisions. Then actively move past those fears.

Step 4: Write the Job Description That Actually Works 📝 

Stop copying generic JDs from the internet. Instead, be brutally honest about what this role really is.

When I was ready to move from Chief of Staff to COO at Mochary Method, we needed to hire my replacement. Here's what we actually needed:

  • Someone junior enough to see the role as a learning opportunity

  • Someone who'd find "babysitting Matt" (aka keeping him accountable) fun and engaging

  • Someone who'd stay in the role for 2+ years without getting antsy

We hired a generalist from my network who fit perfectly. Matt was happy, the new CoS was happy, and I was free to do the strategic work that actually used my Zone of Genius.

The Uncomfortable Truth About Timing

Most operators wait too long to hire their first generalist. They're drowning in work, becoming the bottleneck, and still convincing themselves they can handle it.

Here's my rule: If you feel suppressed in your role and you've already automated everything possible, it's time.

Not "maybe time." Not "I'll think about it next quarter." Time.

Because here's what happens when you wait too long: You become the bottleneck. Your company's growth stalls because everything has to go through you. And ironically, you become less valuable to the organization because you're too busy doing instead of thinking strategically.

Your Next Action

Take 30 minutes this week and honestly assess where you are:

  1. List out everything on your plate that could potentially be delegated

  2. Run it through the 5-question reality check above

  3. Calculate the actual ROI of bringing someone on

  4. Make the call: infrastructure problem or capacity problem?

If it's truly a capacity problem and the math works out, start writing that JD. If not, go back to automating.

The bottom line

Hiring your first generalist isn't about admitting defeat or building a bureaucracy. It's about recognizing when you've genuinely maxed out your leverage and need another pair of hands to multiply your force.

And sometimes, that's exactly what your company needs to get to the next level.

Until next time,

P.S. Still not sure if you should hire a generalist or specialist? Hit reply and tell me your specific situation. I read every email and would love to help you think through it.

And if you’re reading this - you're already ahead.

Because you know where to find the stuff that’s actually good. Like my templates and resources, and this newsletter.

❗️ Corrigendum:

We noticed that the issue 28 of Force Multipliers unfortunately contained a mistake in the text of Step 1 of the playbook. We have now corrected it and you can access the corrected version here.

We apologize for this inconvenience and thank you for your understanding.

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About Regina Gerbeaux

Regina Gerbeaux was the first Chief of Staff to an executive coach who worked with Silicon Valley’s most successful entrepreneurs, including Brian Armstrong (Coinbase), Naval Ravikant (AngelList), Sam Altman (OpenAI / Y Combinator), and Alexandr Wang (Scale).

Shortly after her role as Chief of Staff, then COO, she opened her own coaching practice, Coaching Founder, and has worked with outrageously talented operators on teams like Delphi AI, dYdX, Astronomer, Fanatics Live, and many more companies backed by funds like Sequoia and Andreessen Horowitz.

Her open-sourced write-ups on Operational Excellence and how to run a scaling company can be found here and her templates can be found here.

She lives in the Pacific Northwest with her partner, daughter, and dog, and can be found frequenting 6:00AM Orangetheory classes or hiking trails nearby.

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